08 Nov Why You Should Get Certified as a Woman-Owned Business
If you are a bright star in your geographic location, your business is owned by women and you want to break into a larger market, you should consider going through Women’s Business Enterprises (WBE) Canada or WEConnect International to gain diversity certification as a woman-owned business.
If your company wants to break into the global Fortune 1000 or government markets, you need diversity.
In Certifying Your Company for Diversity Opportunities, I looked at the steps involved in pursuing diversity certification. If you qualify, my only question is, “What are you waiting for?”
Why? Because bringing significant ROI to your existing clients may not be enough. If your company wants to break into the global Fortune 1000 or government markets, you need diversity. Diversity certification can give you the extra leverage you need to open the doors to these new opportunities.
Five Benefits of Diversity Certification
At Sales Beacon, we’ve noticed a number of benefits since obtaining our diversity certification.
Here are the top five:
1. Access to Diversity Programs
The diversity procurement process is becoming more common. In Canada, strong diversity strategies have only been employed for the past decade, but in the U.S., diversity has been a key focus for past the 20 years. Having diversity certification as a women-owned business gives you access to the people who implement corporate diversity programs.
2. Network with Other Women-Owned Businesses.
Certification immediately puts you into a unique club and, perhaps more importantly, into a network of like-minded businesspeople. You can gain a lot of insight by attending training workshops and conferences where you can learn from women who are already participating in diversity programs. You may even find opportunity to partner with other WBE-certified companies on larger proposals.
Certification provides you with unlimited opportunity to take your business to the next level.
3. Connect with Corporate Partners
WBE Canada helps connect women with corporate and government partners and the people who manage diversity programs within these organizations. These unique procurement officers have a mandate to diversify their supply chains and create inclusive procurement policies. Diversity certification and membership to WBE and WEConnect gives you access to these people.
4. Access to Training and Coaching
WBE provides training on how to leverage your certification to pursue procurement opportunities. Additionally, there are a host of webinars and training sessions available such as preparing for trade fairs and meetings, implementing marketing plans and gaining supply chain access.
5. Access to Global Companies
Diversity certification also helps provide easier access to global companies. This, in turn, provides you with unlimited opportunity to take your business to the next level.
Sales Beacon is passionate about empowering women and developing opportunities in rural communities across Canada. Sales Beacon is proud to hold diversity certification with WBE Canada and WEConnect International and was recently chosen as second runner up in the video category at the WeConnect International Gala 2017.