Sales Beacon | Vision + Mission = Passion. The Importance of Inspiring Vision and Mission Statements
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Vision + Mission = Passion. The Importance of Inspiring Vision and Mission Statements

A powerful vision statement combined with a clear mission statement can work wonders.

What’s missing from most workers today? Passion! What’s the surest way to bring out the passion in your workers? Inspiring them!

Easier said than done. Companies of all shapes and sizes are constantly trying to motivate their people to go above and beyond. Walmart has its employees do a company cheer each morning. Google and Facebook offer free food and on-site fitness areas to keep their staff happy. There’s even that prison in The Philippines that improves inmate morale and health by allowing them to perform dance routines.

All those things are great, or at least interesting. But if you’re a small to mid-size company without the resources to institute large-scale, how do you create that passion, that loyalty and job satisfaction that you want your employees to have?

Organizations summarize their goals and objectives in mission and vision statements.  A powerful vision statement combined with a clear mission statement can work wonders.

What is a Vision Statement?

A succinct statement that paints the future of the organization. A vision statement is something to be pursued; a basic company philosophy that looks to the future.

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A Vision Statement must be:
  • Big, audacious
  • Giving purpose to the existence of an organization
  • A source of inspiration and motivation
  • Easy to remember
  • Aspirational

 

Three examples of inspiring Vision Statements:
  1. Alzheimer’s Association – A world without Alzheimer’s disease.
  2. TED – Spread ideas.
  3. Tesla – To accelerate the world’s transition to sustainable energy.

Vision statements act like a “North Star” for their executives and staff to follow. Whenever there are questions of policy, direction or finance, they need to only read their organization’s vision statement to see the clearest road ahead.

A vision statement doesn’t do much by itself, though. It needs a partner to engage the vision into reality. It needs a mission statement.

What is a Mission Statement?

An effective mission statement outlines a company’s business, it’s goals and its strategy for reaching those goals. Mission statements concentrate on how, in the present, you will achieve your vision.

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Qualities of a strong Mission Statement:
  • Is concise, clear and easy to understand
  • Is the essence of how an organization will execute their vision
  • Uses action statements
  • Begins with the word “To”.
  • Concentrates on the present

 

Three examples of Mission Statements:
  1. IKEA – To create a better everyday life for many people.
  2. Nordstrom – To give customers the most compelling shopping experience possible.
  3. Google – To organize the world’s information and make it universally accessible and useful.

 

Trust in your team’s ability and they will give you the best possible results.

Why is it important to define the mission and the vision?

Being clear about these things at the start will empower the people managing and executing the work. Trust in your team’s ability and they will give you the best possible results. They can react much more quickly if they are empowered and informed enough to make decisions along the way which stay true to the vision and mission statements.

While following vision and mission statements will allow everyone to see the current and ultimate paths, there must also be a way to allow for change. Make sure you can accommodate small changes in your vision and mission.  If you begin with clear statements, you can come back and tweak them, when necessary, and have the adjustments in vision and mission trickle down through the project documents and processes with little disruption.

Mission and vision statements should not limit their scope to only the business owners and employees involved on a daily basis. They also apply to external stakeholders like partners, customers and suppliers. These statements can be used as public-relations tools to garner media attention, engage an audience and develop business partnerships with like-minded companies.

In Conclusion

Once you’ve crafted concise, clear and inspiring vision and mission statements, the real work begins. These statements will serve as a bright beacon, guiding your team through all the challenges and decisions they will face, now and in the future.

Contact us at info@salesbeacon.com. We’d love to hear about your vision and mission statements and how they’ve helped you and your company along the way.