Sales Beacon | Case Study: Increasing Sales Efficiencies Generated Over $1 Million in Closed Deals
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Increasing Sales Efficiencies Generated Over $1 Million in Closed Deals

Sales Beacon’s team evangelized a new telecommunications service to the client’s staff and customers, generating over 65% of closed deals.

CLIENT CHALLENGE

A leading telecommunications client added a new service to their solutions portfolio, but were challenged educating their sales force and responding to client demand.

  • The client needed help educating account managers (AMs) on the new solutions
  • They did not have a team capable of responding to all their customers’ needs
  • The bombardment of potential customers and internal AMs who needed attention overwhelmed the client and forced them to pick and choose who to respond to, leaving many customers out in the cold

HOW WE SOLVED IT

Sales Beacon provided a dedicated team focused on knowledge transfer and saved countless deals that the overburdened client could not cover. We educated sales managers and customers on the new solution, saved sales, and closed deals that would have been lost.

  • We conducted intensive outreach for the new solution and made presentations and gave demonstrations
  • We made sure that all account managers recognized how to position the solution in their accounts, which brought in more opportunities
  • We made certain that even the smallest inquiry from customers or account teams was followed up and tracked

BUSINESS IMPACT

Sales Beacon spread awareness about the new solution internally and externally. Sales Beacon directly generated $1.3 million in revenue for the client from the deals closed by our team.

  • We were responsible for more than 65% of the deals closed for the solution.
  • By taking the workload off the business development team, they could focus on much larger accounts

“With Sales Beacon, revenues went from $7.1M to $10.3M per salesperson – a 45% increase.”

— Director of Sales Operations, Fortune 500 OEM