Case Study: Virtual Sales Training eBooks | Sales Beacon
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Program Management Case Studies

Case Study: Virtual Sales Training eBooks

The Regional Manager needed sales eBook to fast-track front-line sales reps into successful customer interactions.

Client Challenge

Sales Beacon’s client needed new virtual channel reps trained throughout the world and asked us to build technology specific ebooks to support this initiative. Sales Beacon has very experienced teams that specialize in this type of work. Requirements were:

  • Self-paced training available anywhere, anytime
  • Proprietary content, recorded meetings, public content and custom written materials
  • Testing process (self-testing) within material with email results to HR manager to ensure sales reps were learning effectively

How We Solved It

  • Organized subject matter experts to develop content
  • Built team awareness of the eBook’s value using social media
  • Designed the eBook’s layout and supporting graphics

The Business Impact

Using eBooks allowed deployment of sales people to happen far more rapidly. It meant that all time zones could work through the material at their own pace. The sales people who have gone through this training were successfully introduced and quickly allowed the department to exceed its sales goals.