Lack of early channel partner participation in sales opportunities meant lost sales and longer sales cycles.
The VP Sales tasked our client, the Sales Director, to bring in partners earlier in sales opportunities.
Sales Beacon discovered that a breakdown in communications was causing the problems. We helped develop a communications and training plan to solve the issues and engage partners earlier.
Partner engagement improved in every sale at an early stage and revenues. Quota attainment climbed significantly higher:
“Sales Beacon’s services freed up 30% of my work week.”
— Director of IOT, Wachter
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