Sales Beacon | Case Study: March of Dimes (2012-2016)
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March of Dimes (2012-2016)

The March of Dimes program needed to bring in better results. It needed a focused program manager however, it wasn’t a full-time engagement. The customer needed a flexible program management services to help drive fundraising results.


The client wanted to put more effort into the March of Dimes program but needed someone part time for 6 months. It was too much work for an employee but not enough to justify a full time contractor. The program has numerous objectives:

  • Build team spirit
  • Educate people about the March of Dimes premature babies mission
  • Achieve more fundraising results


Sales Beacon provided flexible program management services and pushed the results to new levels. This included project support for over 500 people, split into 12 main teams and over 120 sub-teams, acting as the bridge between our client and March of Dimes fundraising effort.

  • Set up and managed a central repository
  • Developed project plans and status reports
  • Organized weekly meetings for core team and tracked team action items


  • Raised more than $4M over 4 years (the previous 8 years had raised a total of $1.3M)
  • Streamlined reporting to drive fundraising competition
  • March of Dimes has become our client’s 2nd largest official corporate charity