Sales Beacon | Case Study: Managing a Billion-Dollar Launch for a Fortune 100 Company
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Managing a Billion-Dollar Launch for a Fortune 100 Company

Internal staff lacked bandwidth to drive a market launch to support a new billion-dollar global solution. We took over the project and successfully launched the solution.

CLIENT CHALLENGE

The customer was re-tooling its global education solutions to drive an incremental $1B in revenue. Strategic objectives for this program were:

  • Establish ‘top-of-mind’ awareness for service offering and brand
  • Create learning opportunities for employees, customers and partners
  • Educate a diverse audience about complex solution and technical details

HOW WE SOLVED IT

  • Provided project support to over 100 people across 5 teams
  • Set up a central repository, developed project plans and project status reports
  • Developed weekly meetings for each of the groups and sub-groups
  • Tracked team action items

BUSINESS IMPACT

Sales Beacon’s support helped create a market launch which attracted more than 4,000 registrants and almost 2,000 attendees

“Sales Beacon has been an instrumental part of our business for the past 7 years.”

—Sr. Director Strategy, Planning & Operations, Fortune 500 OEM