Sales Beacon | The Critical Importance Of Lead Validation in Internet Marketing
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The Critical Importance Of Lead Validation in Internet Marketing

At the end of the day, it doesn’t matter how many visitors your website has if none of them buy from you. Google analytics provides the number of conversions your site generates, which is not the same as the number of people who become sales leads. In fact, nearly half of website conversions are interactions other than sales leads, so it can be dangerous to consider all of them sales leads when you evaluate the success of your site.

That’s why lead validation is so important for Internet marketers. It provides the critical step of separating true sales leads from dead ends, and gives you a more accurate picture of your site’s success in generating leads. The following presentation goes into more detail about why lead validation shouldn’t be ignored in your campaign.

Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North