07 May Catch the Recruitment Wave: The Challenges of Attracting & Retaining Great Candidates
Unfortunately, finding, and keeping staff is one of the biggest challenges employers face.
Wouldn’t it be nice if your staff stayed (and excelled) in their positions forever? If they enjoyed every aspect of their work, and dedicated themselves completely to the job for the rest of their lives? Oh, the dream! Unfortunately, finding, and keeping staff is one of the biggest challenges employers face.
Why is this?
Here at Sales Beacon, we’ve been in the recruitment business long enough to know that the reasons are varied, and mostly universal. Through our work with many global sales and marketing organizations, we’ve identified the key issues our clients face with staffing and some simple ways to fix them.
Knowing what questions to ask candidates
The old hiring practices just don’t seem to work in this new marketplace. You want to keep qualified candidates, not just hire them. According to Henry Landau, “The problem is, a lot of companies focus only on skills. The reality is, skills matter only up to a certain point. Yes, they are important, but they don’t necessarily let you know what you can expect from a candidate. Taking the time to look past skills is crucial and will pay off immensely if you do so adequately.” So, it’s extremely important to come up with questions for the candidate that will give you a more complete picture of the type of candidate they will be, and not just the skills they have. Do some research! Get out that pen and paper, and do some role playing! You’ll want to be ahead of the curve on this one.
Hiring diverse candidates
Without a diverse workforce, companies are bound to lack new ideas and perspectives, and that’s never a plus! According to Maynard Webb, “Think about the company you want to build—not just the one to two spots that are open. What matters in the long run? We often get caught in the short-term need to add someone with a functional skill, like project management. We need to also consider how each person adds to the overall diversity of approaches and experiences that will help guide the team through growth and challenges.” This is so often something employers forget to consider. A diverse team is important both for the employees, and for the company. Candidates appreciate equal-opportunity employers, who put diversity high on their priority list. Don’t forget this!
Choosing from a shallow pool of qualified candidates
One of the biggest mistakes employers make is leaving themselves a shallow pool to choose from. This often forces employers to hire out of desperation, or out of gut instinct. According to Alec Broadfoot, “A shallow applicant pool greatly decreases your odds of finding a ‘right fit’ candidate who has the qualities and characteristics to succeed in your role, who can fulfill your job requirements and will mesh with your company culture. There is a huge difference between having a 90th percentile candidate in a group of ten, versus 90th percentile in a group of 1,000.” It’s a good indication that your recruitment process has been rushed if you’re left with an insufficient number of candidates to choose from.
How attractive are you? Really?
Something many employers don’t consider is how attractive they are to work for! This is a huge consideration for candidates. Some things to consider include benefits, flexibility, location, and wellness programs. It’s worth considering these things when marketing your business to candidates. If you already offer some of these things, make sure you advertise them prominently in your ads. And make sure your website is appealing and up to date.
Managing the cost & time involved
One of the things many employers overlook is the time and cost involved in hiring a new employee. When you consider the cost of Human Resource salaries, job fairs, background checks, etc… plus the time spent on interviews, job postings, looking over resumes, etc, etc, ETC, (the list is so long!), you can easily go overboard in both of these areas without even noticing! Keep track of how much each of these areas is setting you back!
Employers must make sure positions are well represented, smartly advertised, and offer employees what they are looking for.
Navigating a candidate-driven market
According to Forbes, there are now more job openings than there are people looking to fill those positions! So, the tables have turned, and the employees have the upper hand in many situations. In a candidate-driven market, the onus is now on the employer to make sure positions are well represented, smartly advertised, and offer employees what they’re looking for.
Now, take a deep breath, because that was a lot of ground we just covered! Searching for candidates, screening them, and going through the hiring process is an exhausting task with so many things to consider! But we’ve got good news, cause here at Sales Beacon, one of the main services we provide is end-to-end professional staffing solutions via Wave Recruiting division! We work hard to understand your company’s needs and goals, work tirelessly to integrate into your current landscape, and take over the arduous task of hiring for you.
We know it takes a lot of resources (and adds a lot of stress!) to your job, so with our Wave staffing solutions firm, you can leave the sourcing, staffing, and even payroll to us! For more information, go here!