Are you a high-level B2B channel executive facing obstacles in reaching your goals? Look no further. We have listed some trends that will let you stay ahead of the curve with partner enablement in 2018. These address the challenges and the opportunities that you will encounter...
It’s a changing world and your partners need more than a contract and set of training certifications to be effective. They need an advocate who can champion their cause throughout your organization while helping to streamline policies and procedures to make their business more efficient. "I...
Many companies are challenged with how to turn partner white space into opportunity. To do this, you need to stretch sales into working with under-utilized partners that may not yield immediate gains, resulting in them not reaching quotas. So what is partner white space and...
Channel consultants give a clear roadmap for success by identifying important resources, managing aspects of projects and focusing partners. An effective Partner Enablement program keeps all partners focused and on task, while helping to drive projects forward. That’s the finding of clients who have worked with...
Partner focus is key to your success and the success of your partners. It seems pretty straight forward, doesn’t it? Then why is it so easy for partners to flounder, lose traction and eventually become disengaged in the process? There are two primary components to focus partners...
Enabling partners in your sales process can open the doors to a broader market and in turn lead to increased year-over-year growth. The secret to success is connecting with more of your partner network so you grow those sales incrementally. In other blogs on partner enablement,...
The faster you get your product to market, the sooner your company will bring in revenue to off-set development costs. It seems like a no-brainer, yet many companies wait until the end of the development process when bringing a new product online to engage partners and...
In Grow Revenues by Outsourcing Virtual Partner Account Managers, I explored the idea of how much value a Virtual Partner Account Manager (VPAM) can add to your business and drive the success of your channel strategy. Without doubt, maximizing and energizing your channel network can...
Virtual partner account managers (VPAM) can grow revenues, especially when launching a new portfolio of products, or when making rapid marketplace changes. In these cases, it makes sense to outsource the function and bring in a team of experienced VPAMS who can focus on specific...