Sales Beacon | Case Studies | Sales Acceleration
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Sales Acceleration Case Studies

Boost Vertical Sales By Coordinating Workflows

Lack of coordination between similar vertical accounts was causing missed sales targets.

CLIENT CHALLENGE

Individual sales managers were pursuing nearly identical sales within a vertical account, but losing opportunities due to lack of specialized resources needed to close the deals.

  • Account managers’ activities not coordinated across similar accounts
  • Sales efforts were duplicated across pursuits which overloaded reps
  • Opportunities left on the table due to lack of coordinated strategy

HOW WE SOLVED IT

Sales Beacon drove a vertical solution to coordinate efforts and increase revenue across an industry. We implemented a strategic plan and a control process to drive sales across the vertical bringing together a large integrated team.

  • Coordinated all activities of a large team of AMs across 20 vertical accounts
  • Enabled overloaded account managers supporting many sales projects to focus solely on the sale
  • Drove accountability, strategy and next steps via weekly status updating and action item reminders

BUSINESS IMPACT

Exceeded sales targets, increased account penetration across vertical and discovered new opportunities.

  • Better use of specialized technical resources meant more customers could be served by the same number of sales people
  • Team productivity increased and cost of sales reduced by eeffective scheduling
  • Account managers freed up to spend more time in accounts selling
  • Improved team morale, reduced attrition and less burnout

“Sales Beacon’s services freed up 30% of my work week.”

— Director of IOT, Wachter

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