Years of automatic account create records from numerous feeder systems was creating havoc for pipeline reporting with up to 10 duplicate records per opportunity.
The account data in Salesforce.com contained duplicate entries and junk data. These Account Records were the result of years of automatic account creates from numerous feeder systems. This data had never been de-duplicated.
Based on Sales Beacon’s work, new account management policies and IT fixes were implemented, impacting the entire sales organization. Pipeline analysis and reporting was now far more accurate.