Sales Beacon | Case Study: Speeding Up Sales Forecasting with Online Dashboards
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Speeding Up Sales Forecasting with Online Dashboards

Manually gathering data and building reports was costing many hours per week from the busy schedules of sales managers and operations teams. We completely overhauled the process, freeing up over a day a week, and implemented easy to customize Excel and online reports.


Sales-critical information was not getting developed on time as sales managers followed the time consuming manual process of gathering, combining and converting data into actionable reports.

  • More important tasks like strategizing and planning were getting sidelined
  • Manual process meant longer reporting cycles
  • Due to the lack of a scalable system to create reports, there was duplication of effort in different parts of business


The real value add for the customer was that the automated process of report generation ensured valuable hours are invested in making sense of data, instead of working on data.

  • Speeds up the weekly forecasting process
  • Built in performance metrics allow users to make actionable decisions
  • Improves productivity by saving hours of manual labor
  • The average time to build reports was reduced from a couple of hours to under 10 minutes, freeing up sales resources to do more things with their time
  • Scalability of the solution made it possible to have one base solution which then could be used across many parts of the business with minor changes
  • Weekly forecast tool is also being used by the Senior Finance people for all of the regions in Europe and Canada

“I would not be able to move deals forward as rapidly without Sales Beacon.”

—Enterprise Account Manager, Fortune 500 OEM


Sales Beacon’s consultant developed full data cycle reporting and dashboards.

  • Took control of the entire data cycle
  • Able to generate reports and dashboards in Excel spreadsheets and online
  • Provided detailed information for sales activity for executives, controllers and sales teams