Channel consultants give a clear roadmap for success by identifying important resources, managing aspects of projects and focusing partners. An effective Partner Enablement program keeps all partners focused and on task, while helping to drive projects forward. That’s the finding of clients who have worked with...
What does supplier diversity mean? It’s one of those terms you often hear tossed around, but you may not have a true understanding of either the concept or the resulting impact. Supplier diversity is, in its most simple terms, corporations accessing groups not customarily included in their...
At the end of the day, it doesn’t matter how many visitors your website has if none of them buy from you. Google analytics provides the number of conversions your site generates, which is not the same as the number of people who become sales...
Across industries, 50 per cent of projects fail. The traditional thinking is that project failure can stem from changes in project scope, aggressive timelines, or inadequate budgets. But at such a high rate of failure, the root cause of project failure can be found in the...
In February, Canadian Prime Minister Justin Trudeau and U.S. President Donald Trump announced a joint initiative designed to promote female entrepreneurs and drive economic growth on both sides of the border. This could be a springboard to defining roadblocks to diversity within the workplace. There is political...
There is no doubt that the dynamics of B2B sales interactions is rapidly changing and continuously evolving. One of the key reasons for the changes encountered by sales organizations is today’s buyers are better informed than ever. They cover a significant part of the buyer’s...
Marketing and sales alignment generates nearly 40% more revenue, but most marketing and sales teams remain in conflict. It is not uncommon to find a company, no matter how large or small they are, that’s dominated by either the sales or marketing team. However, it is...
Homes are now wired more than ever before and people are comfortable sharing their lives online. This makes the transition to a virtual workforce both logical and profitable, saving employers and employees a lot of money while also empowering individuals to create more balanced lives...
The dynamics of B2B sales interactions are rapidly changing and evolving. Now, more so than ever, sales leaders and their teams need to be agile and alert to spot trends and prepare for change. Sales PaaS, a proprietary sales productivity solution developed by Sales Beacon...
Partner focus is key to your success and the success of your partners. It seems pretty straight forward, doesn’t it? Then why is it so easy for partners to flounder, lose traction and eventually become disengaged in the process? There are two primary components to focus partners...