Sales Beacon | A League of Your Own: 9 Ways to Attract Job Seekers in 2019
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A League of Your Own: 9 Ways to Attract Job Seekers in 2019

As much as 89% of employees would be willing to leave their current jobs if a better option came their way.

The job market has changed drastically just in the last 10 years. According to a 2018 report, as many as 89% of employees would be willing to leave their current jobs if a better option came their way. This number has gone up from an already staggering 78% in 2014!

That’s not reassuring for employers who are working hard to keep their turnover low, and their staff motivated, productive, and happy. Many companies forget to check in on the market, and with the job seekers themselves to figure out what they need to be offering in order to stay ahead of the curve. Because we’re in a candidate-driven market, it’s imperative that you stay informed, or risk losing employees quicker than you can say “welcome to the team!”

So, what can you do to stay competitive? Lucky for you, we’ve done the research for you! Here are some of the top things job seekers are looking for in 2019:

FLEXIBILITY (WORK/LIFE BALANCE)

Work Life

People’s lives are much busier these days. Between work, family, hobbies, and daily errands, life can be overwhelming at times. Because of this, many companies are offering more flexible schedules to their employees, The traditional nine-to-five workday, spent in a tiny cubicle, is no longer desirable, and employers are standing up and taking notice. Whether this means offering less rigid work hours, or the ability to work from home a few days a week, flexibility is a top priority for job seekers when considering an employment prospect.

COMPETITIVE WAGES

In today’s market, employers can’t ignore the need to offer competitive salaries. Many job seekers consider their wage to be the most important thing when applying for jobs. For companies on tight budgets, offering compensation that meets or exceeds candidates’ expectations can be a real challenge. However, many job seekers are now willing to forego a higher wage in exchange for other benefits, such as profit sharing, flexible hours, and fair benefits, so it’s worth it to sit down and hash this out before you start stressing.

BENEFITS

Offering employees fair benefits is something both you, and your staff can feel good about. Options like medical, dental, sick time, and paid vacations are pretty standard options. There are all sorts of new benefits employers are offering that you should know about in order to stay ahead of the competition. Some of these include helping employees pay off student loans, emergency child care, and funeral planning. Decide what you’d like (and what you’re able) to offer, and don’t be afraid to get creative!

TRAINING OPPORTUNITIES

Offering employees the chance to upgrade their skills is mutually beneficial. Studies show that companies who offer upskilling programs have an average of 24% higher profit margins! Training your staff for higher positions within the company not only shows your loyalty and dedication to them, but also means they’re more likely to stick with you longer. And that’s always a good thing!

CONSISTENT FEEDBACK

Staff assessments in the workplace are vital. Employees want to know how they’re doing, but traditional annual performance reviews are terrifying, and often not as helpful as they were once thought to be. Trends show companies are phasing them out, in favour of real-time recognition that is sometimes peer-based. Having ongoing performance reviews seems to be the wave of the future, and can help you better assess how your team is doing.

Employees want to have their hard work acknowledged. They want to feel their role is important, because it is!

RECOGNITION

Nobody wants to feel like just another cog in the wheel. Employees want to have their hard work acknowledged. They want to feel their role is important, because it is! Telling (or better yet, showing) your staff how much you appreciate their input and skills is integral to having a happy, productive team. Sincere recognition can come in many forms. Figure out what works best for you, and let the compliments fly! After all, your team’s hard work is what’s keeping you in business!

CULTURE

Thank god the workplace doesn’t have to be dull anymore. Many companies are now spending large portions of their budgets on building a culture that employees will actually want to be a part of. Some work environments include games like table tennis, darts, or pool; others allow dogs, or birds. Themed lunches, outdoor meetings, yoga classes, and company outings have become more popular, as well. Breaking up the day, and giving your team some freedom to actually enjoy themselves sometimes allows them to associate work with fun, instead of just, well…work. It also makes people want to work harder, and stick around for longer, which is good news all around. 

OPEN COMMUNICATION

Being left in the dark is neither encouraging, nor helpful for employees. It’s important for your team to know exactly what it is you want and expect, otherwise they’ll work aimlessly. This is also true in reverse. Employers can often overlook their greatest resource: their employees’ thoughts, beliefs, and ideas! Involving staff in decision-making, and having open lines of communication in the workplace keeps staff engaged, builds a community, and helps avoid miscommunications that can cause major office dramas down the line.

COMMITMENT TO HEALTH & WELL-BEING

Showing your team that you care about them is one of the most important things you can do. And what’s more important than their health & well-being? Literally nothing. Offering fitness center passes, mental health days, healthy eating seminars, counseling benefits, or plant-based potlucks creates a culture of wellness that will not only add to their happiness and overall well-being, but will let them know how much you value them.

There are endless ways to make your company more attractive to job seekers. We’ve given you a lot to think about here, so go do some brainstorming of your own! Don’t forget that your staff is the most important asset you have, so taking steps to ensure you attract the right people (and learn how to keep them) could be the real key to your company’s success.